Buy Nothing Day is finally here (well tomorrow)! The only thing is, I am off to a wedding and will have to buy drinks, pay for taxis, etc and I am really annoyed!! I actually got confused and thought it was BND yesterday (22nd) so never bought anything all day. Although it wasn’t very hard, I only went out the house to go to work, I got a lift both ways and made my own lunch. BUT! this shows it can be done! So please, if you are reading this, do BUY NOTHING tomorrow, 24th November 2012. You will feel good about it and you might even start to think differently about your consumption habits.
Do you really need that top? or those shoes? and why do you keep buying magazines when all they do is distort your perception of reality and make you feel shit!? I believe it is time to take a look at ourselves and society’s preoccupation with “stuff”. In fact it is long overdue.
Every year in November, the anti-corporate, activist organisation Adbusters challenge the public to go a whole day without buying a thing.
“Saturday November 24th 2012 is Buy Nothing Day (UK). It’s a day where you challenge yourself, your family and friends to switch off from shopping and tune into life. The rules are simple, for 24 hours you will detox from shopping and anyone can take part provided they spend a day without spending!
Everything we buy has an impact on the environment, Buy Nothing Day highlights the environmental and ethical consequences of consumerism. The developed countries – only 20% of the world population are consuming over 80% of the earth’s natural resources, causing a disproportionate level of environmental damage, and an unfair distribution of wealth.” http://www.buynothingday.co.uk.
For more information about Adbusters, including their role in the Occupy movement, please see the link below which is an old essay of mine. The essay looks at the central issues, forms of organisation, tactics and strategy associated with Adbusters.